What Josh is up to
http://sethgodin.typepad.com/seths_blog/2011/04/the-worst-voice-of-the-brand-is-the-brand.html
http://pajamasmedia.com/instapundit/118428/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+instapundit%2Fmain+%28Instapundit%29